The efficacy and danger of allowing all-powerful companies to build proprietary devices to channel digital experiences are visible in an earlier form in Amazon\u2019s Kindle. As Brad Stone described in his book The Everything Store, Jeff Bezos pulled out all the stops to develop a device that would become the default means for digital reading, and the software that envelopes Kindle content allows Amazon maximally to monetize content harbored therein, sheltering it, for example, from being archived for posterity in libraries. A kind of reductio ad absurdum of the exclusivity of a device is the NFT, or Non-Fungible Token, a digital artefact that is uniquely registered in coding known as the blockchain now being sold as a form of art and a unique repository of content. As a vehicle for ideas or art the NFT offers some benefits\u2014the ability to create a work encoding different media, like visual images and language and music, the ability of an author to benefit from the work\u2019s resale\u2014and its contents may (or may not) be sharable outside the object. But in theory one wonders about the meaning of isolating works in technology that by definition walls them off from the rest of the culture and potentially renders them invisible to the future. If we begin to create and disseminate new forms of art and thought around these new means, as new technologies of distribution always invite us to do, what are the implications for access to our ideas of their being dependent for their very existence on a system, for instance, under the personal control of Mark Zuckerberg, Meta\u2019s majority shareholder?
Tech Companies Like Facebook and Twitter Are Drawing Lines. It’ll Be Messy
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That being said, many customers are in a hybrid state, where they run IT in different environments. In some cases, that's by choice; in other cases, it's due to acquisitions, like buying companies and inherited technology. We understand and embrace the fact that it's a messy world in IT, and that many of our customers for years are going to have some of their resources on premises, some on AWS. Some may have resources that run in other clouds. We want to make that entire hybrid environment as easy and as powerful for customers as possible, so we've actually invested and continue to invest very heavily in these hybrid capabilities. 2ff7e9595c
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